Blog
Ideas for the future of sports streaming
Perspectives on direct-to-consumer platforms, fan ownership and the changing economics of sports media.
Article
· 4 min read
The Old Sports Broadcast Model Is Breaking Down
Broadcasters are under pressure and fan expectations have changed. Why leagues and federations are moving from distribution to ownership with direct-to-consumer platforms.
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Article· 2 min readFree-to-Air Doesn’t Mean Free Value: Rethinking YouTube in Sports Streaming
YouTube is a powerful discovery channel for sports federations and leagues, but reach alone doesn’t build fan relationships. Here’s how an owned OTT platform complements it.
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Case study· 3 min readHow NIFL Launched Its First League-Operated OTT Platform in Just Two Weeks
The Northern Ireland Football League launched its own OTT platform in two weeks and streamed four live Boxing Day matches on Motto, with zero upfront costs.