For Leagues

The Streaming Platform for Sports Leagues

Most league fixtures never reach a broadcast deal. Launch your own direct-to-consumer platform to stream them live, own the audience, and build a revenue line the league controls.

Talk to our team View pricing

Launch Path

How leagues launch their own D2C streaming platform

The leagues that succeed at direct-to-consumer do not start with a transformation programme. They start with a matchday.

Step 1: Start small

Pick the fixtures nobody broadcasts

Begin with a limited operational scope: the matches that currently get no coverage at all. No disruption to existing broadcast deals, no complex infrastructure decisions, and a contained risk if something goes wrong.

Step 2: Go live in weeks

Prove it on a real matchday

Motto's platform is already built for sports: competitions, fixtures, and teams are first-class objects, and live workflows are orchestrated automatically. That is why setup is measured in weeks, not quarters.

Step 3: Expand

Grow on your own terms

Add competitions, mobile and TV apps, and monetisation when the operation is proven. Costs scale with usage, so the platform grows with the audience instead of ahead of it.

Case study: NIFL

Case Study

League-operated OTT, live in two weeks

The Northern Ireland Football League launched NIFL TV, its first league-operated OTT platform, in two weeks, with zero upfront CapEx and a deliberately limited initial scope. On Boxing Day 2025, one of the busiest fixtures in the football calendar, the league delivered four live matches with zero technical incidents.

No broadcaster, no legacy service provider, no new infrastructure: the league operated its own streaming workflows end to end.

Read the full NIFL case study →

"Being able to deliver four live matches on Boxing Day, one of our busiest fixtures, was a significant milestone. The fact that we could set this up in just two weeks and launch without any technical issues gave us confidence that league-operated streaming is not only possible, but can be implemented quickly and reliably."

David Kerr

NIFL Digital Operations Manager

What You Get

What a league platform includes

Everything from ingest to fan experience runs on one platform, so the league office stays in control of production, distribution, and revenue.

League-branded OTT apps

Your competition on web, iOS, Android, Apple TV, Android TV, Samsung, and LG, under the league's brand, not a third party's. See the OTT platform.

Automated match operations

Matches are created automatically from fixture data, live workflows are orchestrated by the platform, and VOD is available after the final whistle, with no production crew per match.

Revenue the league keeps

Sell pay-per-view matches, season passes, ads, and sponsorship overlays, and keep the audience data that makes each future rights negotiation stronger.

Works alongside broadcast deals

Geo-blocking, DRM, and registration walls enforce your rights agreements per territory, so D2C complements existing broadcast arrangements instead of conflicting with them.

Got any questions about our platform and how we can help you?

We value your feedback and look forward to hearing from you.

Leave us a message

Contacts

[email protected]

Office locations

Amsterdam, Netherlands

Oudeschans 13I, 1011KR

Warsaw, Poland

Pulawska 12/3, 02-566